New Zealand Tourism Essay Example | Topics and Well Written Essays - 1250 words

New Zealand Tourism - Essay Example This is because people falling in the above age limit are known to make frequent visit to places and destinations. Some of the social marketing elements which could be sued for the purpose are promotional campaigns like public announcements, billboards, media events and community outreaches. The importance of video marketing and blog marketing and social networking sites could also be used for the purpose. This would allow a two way communication process between the authorities and the general public. The advantage of social marketing is that the viewers would be able to provide their views and suggestions regarding their needs and requirements based on which the authorities would be able to provide the facilities. Target market segments and stakeholders Natural disaster has great impact on the tourism and also on the economic condition of the country. Thus effective marketing strategy is very essential to communicate with people over the globe that the country is ready for business. For successfully implementing the strategies proper evaluation of the target market and the stakeholders analysis is very important for NZ Tourism. ... Figure 1: Visitor arrival trend rise with income (Source: Local Government New Zealand, 2011, p. 9) The top two markets which has great trend of tourism attraction for New Zealand are China and Australia which are needed to be focused for marketing of the Tourism activity. Figure 2: China and Australia are the Key market (Source: Local Government New Zealand, 2011, p. 10) The interactive segments who are involved in the process of engagement and interaction with respect towards the social, cultural, environmental of these potential markets are the main target segment for the tourism industry. The primary stakeholders for the tourism of New Zealand may be divided into three major categories- 1. Industry groups like Hotel Council of the country, TIANZ and Inbound Tour Operators Council of the country. 2. Tourism businesses like Air New Zealand and Tourism Holdings Limited and 3. Public organizations like Department of Conservation and Tourism Research Councils. International stakeholde rs of the country include industries like hotel, transport and travel companies who are supplying tourists for New Zealand (Inter brand, 2005, p. 57-58). With time better relationship of the country with the global market and effective communication system will increase the number of stakeholders if the marketing communication strategy can be effectively developed and marketed. Role played by social marketing elements The field of tourism has been changing rapidly over the years. This holds true for the country of New Zealand which has been struck by natural disasters like earthquakes, volcanic eruptions and landslides etc. On account of the above aspects the tourism sector of the nation has suffered a setback and has been demonstrating

Unit Journal for International Relation Essay Example | Topics and Well Written Essays - 1750 words

Unit Journal for International Relation - Essay Example Because of these changes, state sovereignty will never be absolute. State sovereignty means that the state has the absolute power to control over its internal affairs that happen within the boundary of its territory, free from outside state interference, and has the complete authority to govern its people (Wang, 2004)iii. Today, each country is obliged to observe the international laws. Therefore, there will always be some instances wherein a sovereign country should seek external assistance from outside sources before it can make a final political decision. For example, before China opened its door to international trading, this country did not bother to establish a close political and economic relations with Europe. Likewise, Europe was not interested in establishing international relations with China. Because of global trading, the is an on-going political and economic relations between these two countries. Therefore, neither one of these two countries should make political, socia l, and economic decisions that could hurt or weaken the relationship between the two countries (Taneja, 2010)iv. Question two: Define poverty. Can it be eradicated? The basic human needs are not limited to food, clean drinking water, and shelter but also education, access to health care services, and work opportunity. Once the basic human needs are not met, poverty is said to be present. With this in mind, poverty is actually referring to a poor living condition wherein people have insufficient basic human needs that are necessary for a higher quality of life (UNDP, 1997)v. Because of the continuously increasing population growth around the world, socio-economic problems related to poverty also significantly increases. Among the few well-know economic concepts that could clearly explain the increase of inequality in terms of income distribution and work opportunities is capitalism. Under a capitalized economy, business people in general gather a group of laborers in exchange with mi nimum wage. Since businessmen could earn a large sum of profit out of the lower income population, the gap between the rich and the poor increases over time (Botha, 2003)vi. Through education, poverty rate can be reduced but not totally eradicated. According to Bhalla (2006, p. 23), India and China are two of the biggest countries around the world that chose not participate in the global economy started to open its market outside the country since 1980s. Eventually, the active participation of Chinese and Indians in the global market resulted to a significant reduction on the number of people who are experiencing poverty. Since a lot of people who used to live below the poverty line were given the opportunity to work, the number of people who were experiencing poverty was significantly reduced from 1.3 billion in 1980 down to 500 million in 2000 (Bhalla, 2006, p. 22). Question three: Identify and explain the challenges for policy makers when dealing with population growth. Policy ma kers are facing challenges when it comes to controlling the population growth. One of the most common challenges involves the cultural and religious controversy with regards to the use of birth control methods. In line with this, Boadu (2002)vii revealed that the Catholic, Mormons, and Baptists religion are strongly against the use of artificial contraceptives.